Crown CRM - Customer Relationship Management

individual, personal, easy

CRM by Crown is

  • individual, as the organisation of customer relationships is as individual as the customers themselves – that requires solutions.
  • personal, as directly addressing your customers enhances the relationship – without a doubt.
  • easy, as nothing else makes sense – CRM must be used actively.
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CRM

Your Customer at the Centre

With increasingly stronger opposition in the market, finding new customers and gaining long-time loyalty are becoming more and more of a challenge. Crown CRM meets up to all the demands for successful customer relationship management. Individual, personal and easy.

From Offer to Deal

Crown CRM supports your sales, order handling and customer support services. It accompanies you from first contact with prospective customers through the offer and purchase phase to individual and long-term customer care. Crown CRM supplies you with transparent information about your customers' preferences and needs.

Transparent, Predictable, Effective

Profession lead management makes chances transparent and success predictable. Your marketing profits from individual analysis for highly effective measures. The ‘Sales Assistant’ offers automatic functions for dealing with enquiries and generating quotes.

 

Lead Management

One of the greatest sales challenges is assessing existing leads and judging the exact point to step in and make the deal. Professional lead management is a part of Crown CRM. This opens up new lucrative opportunities and makes profits predictable.

Best Relationships

CRM in Sales stands for optimized relationships that live up to their full potential. Our lead management system supports you in the acquisition of new clients and in caring for regular customers by giving easy access to promising leads.

The Target Group in Focus

The individual evaluations offered by Crown's lead management supplies you with the valuable information needed for marketing. Future campaigns can be tuned to reach the target group, making them more successful. Working hand in hand sales and marketing can be put a step forward.

 

 

Sales Assistant

Crown CRM offers you a whole range of automized functions for answering queries and writing quotes.

Fast and to the Point

In the sales business a fast and appropriate response to queries is essential. The ‘Sales Assistant’ proves a great assistance when it comes to preparing quotes. Selected products and standardized text blocks are automatically inserted. Before dispatch the final result can be checked, edited or amended.

Everything is Automatic

It is also possible to answer incoming queries automatically based on certain criteria. Together with Crown Commerce the ‘Sales Assistant’ can automatically generate quotes on selected articles.

 

 

Newsletter

You can help keep your website up-to-date using integrated modules for news and newsletters – an important aspect for online marketing and PR. News and press releases can be compiled in the system, edited and published at the appropriate time. The editing work can be distributed amongst various editors or external co-workers.

Perfect selection

Successful e-mail marketing is really enhanced by the the functions for electronic newsletters. You can accurately inform customers, partners and also your staff of any relevant news. Or you can select certain topics and create a more focussed newsletter. The features offered include automatic management and validation of subscriptions, numerous evaluation methods and flexible design tools.

Defined design

It can be guaranteed that the basic design of news and newsletters is preserved. Type faces, font sizes, image sizes and other input are automatically altered to match the pre-defined settings.

 

Crown Software GmbH     Kriegsstr. 236     76135 Karlsruhe     Germany
Tel. +49 721 6691 0     Fax +49 721 6691 900     E-Mail info@crown.de